What is 'Call to action (CTA)'?

Question

Accepted Answer

Any element (graphic or text) that encourages users to perform a certain action immediately, such as making a purchase or visiting a certain landing page.

If there's something you don't know...

then we invite you to explore our knowledge base. Here you’ll find a useful range of glossary terms we use on our website.

Company data

Get in touch

Site map

Social media