Technology is constantly and rapidly evolving, causing customers of various brands to expect increasingly personalized interactions. Customized communication and attention to detail have become important factors for a companies' competitiveness. Many of them are adapting to customer expectations by looking for solutions to create personalized experiences across multiple channels. For this reason, a key element of many business strategies is managing digital customer experiences (CX). They are all of the interactions that occur between them and the company, which cause them to have certain feelings about the brand. There are a number of channels and tools for designing and managing CX, but today we’re putting special attention to two concepts - CMS (Content Management System) and DXP (Digital Experience Platform). The former system is commonly used to manage content on websites. The latter, on the other hand, is an extension containing more powerful features and offering comprehensive tools to increase efficiency in developing CX.

Testing is an extremely important part of the software development process that should not be overlooked, as it serves to ensure that the client receives the highest possible quality of the solutions delivered. At this stage, it is possible to verify that the resulting digital product meets all requirements and is actually fit for use. In the case of web applications, which are complex constructions consisting of many components, in-depth verification is a must. This avoids mistakes in the implementation of the project in the first place, as well as making sure that all functionalities will work as they should. There are two paths, the combination of which creates the most effective test suite.

Digital products are intangible goods that only exist in digital form. This means that they have practically no physical form and are stored as files. Such goods or services are sold and made available online, with the intention of offering people some form of utility. The digital form of the product allows it to evolve and create personalised offers that can be tailored to users. Based on data showing what features they find valuable, it is possible to prepare updates that increase the usability of goods or services. Examples of digital products include website templates, social media platforms, e-books, search engines or audio files, but the list is definitely longer.

Increasing digitalisation is creating new opportunities for companies, but with these opportunities also come online security risks. Our work relies heavily on digital technologies, so cyber attacks can have very serious consequences, e.g. in terms of the legal consequences that can arise if sensitive data is leaked. In addition to this, the costs that usually need to be incurred to restore servers are also of considerable importance.

Ever-evolving technology and Fear of Missing Out (FOMO) have made the smartphone an indispensable tool that many people never leave home without. Thus, not only is the number of users of mobile devices increasing, but also the demand for applications that decisively expand their functionality. Smartphones are no longer only used for communication, but also for a multitude of other functions, which are used by users with the help of applications - nowadays, entertainment and social applications (such as Facebook or Instagram) predominate. There is huge competition in the mobile app market, with new apps appearing almost constantly, which is why it is so important to take care of their development and improve the practical aspects.

Today's technology is constantly evolving, which means that the IT infrastructure needs to be continually expanded so that the company can modernise its digital architecture. One of the most common ways to increase productivity and reduce operational costs is IT systems integration. This is the process of combining software and hardware modules into one cohesive infrastructure, enabling all elements to work as a whole - although the systems differ in application, they often use the same data. Unification is carried out when a company wants to merge disparate systems, e.g. to facilitate the exchange of data between them.

Websites generally consist of two parts: the frontend and the backend, and both terms are very commonly used in the IT industry. The frontend refers to the user interface, while the backend describes the server, application and database running in the background to provide the user with the information they require. Frontend developers work on what is visible when using the application, while backend developers build the infrastructure that supports the frontend. All these specialists are essential during the process of building modern web applications - by working together, highly functional and visually appealing systems can be created.

The development of dedicated IT solutions is a very complex process that requires appropriate work organisation. Problems usually arise when project requirements are not properly prioritised because then, none of them is more important than the others. Therefore, when preparing an action plan, it is important to prioritise the individual activities at an early stage.

Creating a product is a complex process that involves certain risks. A project idea alone, even aptly defined, does not guarantee success. It’s the execution aspect of the project that is crucial. It is important to focus on thoroughly understanding the client's expectations and analyzing his vision. Above all, it is necessary to verify the assumptions made by him, so as to be sure that the whole concept is based on reliable foundations - specific research and verified data.

Gaining a competitive edge through software is now a development standard in almost every company. It is essential to integrate new digital technologies into various processes to meet the ever-changing needs of the market. Doing things faster and more efficiently reduces costs, which is a natural source of profit generation.

User Experience is one of the key elements whilst developing software and online applications. Adapting the product to the user's needs is an important activity to attract new customers and retain current ones. Thanks to the work of UX designers, a product can be crafted in such a way that it makes it easier for individual users, or even institutions, to function on a daily basis. Given a choice between a website or application adapted to their needs and a system that does not meet all requirements, users will opt for the more convenient option. The goal, therefore, when creating new products, is to understand these expectations and adapt them to previously outlined plans. This is what designing with a User Experience strategy helps with. It sets the main directions to be followed in the design process, so that the newly created website or application is user-friendly.

The IT industry has developed rapidly over the past several years and there is no sign of stopping. Until recently, we used only desktop computers, then the market was conquered by laptops, which opened the way for the development of mobility. Today, almost all of us carry a smartphone, combining a number of functions once available in several separate devices. It's safe to say that we already treat the rapid pace of technological progress as a permanent feature of modern times.

In an obvious opening statement, brand recognition and growth depends quite naturally on the number of visitors to the website. Optimising a website's code increases visibility in search results, thereby increasing its reach to potential customers and increasing its ability to generate profit. The source code must be of good quality so that the website displays correctly on different devices. Due to Google's constantly changing algorithms, it can be difficult to optimise a website's code for this search engine. It is therefore necessary to improve the original version of the code and update it under Google's rules so that the website does not stand in the way of good SEO. Regardless of whether you outsource the optimization of your website to an agency or undertake the task yourself, it is worth knowing what the process looks like and what it involves, as well as which tools to use.

Modern technological development is causing many companies to change their existing ways of operating in order to maintain the highest possible quality of service. CPW, which offers a ticket control and debt collection system for issued surcharges in public transport, bases its business on modern solutions to improve operational processes. One of them is the IT system we had a chance to create, which has been used by our client for years.

Designing a website from the visual side is a complex process which is not only limited to creating an attractive layout. In order to achieve the purpose of the site, the viewer's journey must be properly planned. A call to action (CTA) is a simple tool which helps to increase conversions by getting the user's attention and persuading them to do an expected action.

The concept of the product life cycle comes from marketing theory and is worth knowing - especially if you are involved in the development of an IT project or product. A cycle is the period during which a product is available on the market and consists of several phases of varying length. Each phase has a well-defined sequence, but their duration is individual depending on the system in question.

The effect of the first impressions plays a huge role in the cognitive process. It is no different in the case of contact between the customer and the software supplier. The beginning of cooperation can realistically determine the success or failure of the planned project. Hence, almost every professional IT company has developed its own scheme of action, during this period.

User Experience and User Interface are two concepts that mainly appear in the context of web or mobile application design. Although they are completely different, they often result from each other - without a well-designed UI there is no way to create a usable UX, and vice versa. In order for the solution to bring the expected results, both processes should be coordinated with each other.

In order to improve the marketing of an institution, it is crucial for it to have the appropriate external communication. Very often the basis of such activities are various types of audiovisual materials. So the question arises - how to properly collect and then manage good quality photos and videos related to its activities? Supporting various types of institutions, we introduced an innovative solution that improves their image - PhotoPortal, which has been used by our clients for years.

A website still remains one of the best marketing tools, seen as a kind of business card for a company. Very often it is the point of first contact between a product and its customer. At the same time, along with the emergence of newer and newer information technologies, the ways of developing software, including website design, are evolving. In addition to all of this, user habits and general visual standards are also changing. Hence, in order for sites to be attractive to audiences and inspire trust, they should undergo regular modernization, that is, adaptation to current trends.

The rapid development of new technologies means that IT systems need near-constant updates and modifications so that working with them can be more efficient, but also more convenient. This dynamic progress means that the requirements of customers are not limited to product quality. Efficiency of service and speed of response to market changes are also very important. Moreso, properly designed and executed IT systems organize the flow of information and improve the efficiency of communication inside and outside the company.