The IT industry has developed rapidly over the past several years and there is no sign of stopping. Until recently, we used only desktop computers, then the market was conquered by laptops, which opened the way for the development of mobility. Today, almost all of us carry a smartphone, combining a number of functions once available in several separate devices. It's safe to say that we already treat the rapid pace of technological progress as a permanent feature of modern times.

In an obvious opening statement, brand recognition and growth depends quite naturally on the number of visitors to the website. Optimising a website's code increases visibility in search results, thereby increasing its reach to potential customers and increasing its ability to generate profit. The source code must be of good quality so that the website displays correctly on different devices. Due to Google's constantly changing algorithms, it can be difficult to optimise a website's code for this search engine. It is therefore necessary to improve the original version of the code and update it under Google's rules so that the website does not stand in the way of good SEO. Regardless of whether you outsource the optimization of your website to an agency or undertake the task yourself, it is worth knowing what the process looks like and what it involves, as well as which tools to use.

Modern technological development is causing many companies to change their existing ways of operating in order to maintain the highest possible quality of service. CPW, which offers a ticket control and debt collection system for issued surcharges in public transport, bases its business on modern solutions to improve operational processes. One of them is the IT system we had a chance to create, which has been used by our client for years.

Designing a website from the visual side is a complex process which is not only limited to creating an attractive layout. In order to achieve the purpose of the site, the viewer's journey must be properly planned. A call to action (CTA) is a simple tool which helps to increase conversions by getting the user's attention and persuading them to do an expected action.

The concept of the product life cycle comes from marketing theory and is worth knowing - especially if you are involved in the development of an IT project or product. A cycle is the period during which a product is available on the market and consists of several phases of varying length. Each phase has a well-defined sequence, but their duration is individual depending on the system in question.

The effect of the first impressions plays a huge role in the cognitive process. It is no different in the case of contact between the customer and the software supplier. The beginning of cooperation can realistically determine the success or failure of the planned project. Hence, almost every professional IT company has developed its own scheme of action, during this period.

User Experience and User Interface are two concepts that mainly appear in the context of web or mobile application design. Although they are completely different, they often result from each other - without a well-designed UI there is no way to create a usable UX, and vice versa. In order for the solution to bring the expected results, both processes should be coordinated with each other.

In order to improve the marketing of an institution, it is crucial for it to have the appropriate external communication. Very often the basis of such activities are various types of audiovisual materials. So the question arises - how to properly collect and then manage good quality photos and videos related to its activities? Supporting various types of institutions, we introduced an innovative solution that improves their image - PhotoPortal, which has been used by our clients for years.

A website still remains one of the best marketing tools, seen as a kind of business card for a company. Very often it is the point of first contact between a product and its customer. At the same time, along with the emergence of newer and newer information technologies, the ways of developing software, including website design, are evolving. In addition to all of this, user habits and general visual standards are also changing. Hence, in order for sites to be attractive to audiences and inspire trust, they should undergo regular modernization, that is, adaptation to current trends.

The rapid development of new technologies means that IT systems need near-constant updates and modifications so that working with them can be more efficient, but also more convenient. This dynamic progress means that the requirements of customers are not limited to product quality. Efficiency of service and speed of response to market changes are also very important. Moreso, properly designed and executed IT systems organize the flow of information and improve the efficiency of communication inside and outside the company.

Product design is a complex process, which consists of a number of important elements that affect the final result. One of them is making first arrangements with the client, which is the foundation for taking further implementation actions. The starting point of the process is managing their expectations and the initial vision of the application, system or other IT solution that they have. Product development workshops are a very helpful method, facilitating a smooth transition through the first stages, centered around an in-depth analysis of the concept. They reduce risks, prepare a precise plan, as well as to set priorities and confront the idea with real feasibility. They serve to establish fruitful cooperation, based on mutual understanding.

The first contact with the patient is extremely important, as it defines the further steps that will be taken in the course of diagnosis and treatment. Communicating the necessary information over the phone can be problematic, so usually the patient has to go in person for an initial visit. Unfortunately, waiting times to see specialists are often very long and people who are struggling with severe pain may not have the strength to show up in person.

Sometimes it can be extremely difficult to maintain a product - not only do you have to take care of existing customers, but at the same time innovate to attract new ones. These new features keep the product attractive and profitable, but smaller improvements and bug fixes are also required. Finding a balance between the two can also be complicated by the constant changes in the market, which the Product Manager is not always able to predict.

The ever-increasing demand for cars poses quite a challenge for the entire automotive industry. The product ranges of most brands are becoming increasingly extensive, both in terms of models and personalisation. Today's consumers are keen to take advantage of the ability to customize vehicles to suit their preferences. At the same time, all brands are experiencing immense pressure to electrify their lineup.

The main service provided by CPW sp. z o.o. is ticket control in public transport vehicles and thus taking care of the carriers' financial liquidity. Whilst supporting CPW, we always look for innovative solutions that improve operational processes related to control and debt collection. One of these solutions is the use of the Electronic Writ of Payment Procedure, which has been used by our clients for years.