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KNOWLEDGE BASE
If there's something you don't know...
then we invite you to explore our knowledge base. Here you’ll find a useful range of glossary terms we use on our website.
A
A/B tests
Alt attribute
API
Application
B
Backend
Bounce rate
C
Call to action (CTA)
Click-through Rate (CTR)
Competitor analysis
Content Management System (CMS)
Conversion
Cost per Click (CPC)
Cumulative Layout Shift (CLS)
Customer Lifetime Value (CLV)
D
Dedicated software
Digital product design strategy
Digital products
E
EPU
Ethnographic research
F
Fear of Missing Out (FOMO)
First Contentful Paint (FCP)
First Input Delay (FID)
Fotoportal
Frontend
H
Hosting
HTML
I
Information Architecture (IA)
Innovation
IT systems integration
Iterative process
K
KPI
L
Largest Contentful Paint (LCP)
M
Maintenance
Meta description
Metadata
MVP (Minimum Valuable Product)
N
News aggregator (RSS reader)
O
Off-the-shelf product
One-way integration of IT systems
Organic search results
OWASP Top 10
P
Page pagination
PageSpeed Insights
Product Discovery Workshop
Product life cycle
Product Manager
R
Reponsiveness
Responsive Web Design (RWD)
Return on Investment (ROI)
S
Scalability
Search Engine Optimization (SEO)
Site code optimization
Site traffic
Software deployment (implementation)
Software integration
System development
T
Tailor-made solution
Target group
Title tag
Two-way integration of IT systems
U
UI Designer
Usability testing
User Centered Design (UCD)
User Experience (UX)
User flow
User Interface
UX Designer
UX tests
V
Visual standards
W
W3C
Website modernization
Wireframe