Non-material goods that exist only in digital form. This means that they have no physical form and are stored as files. Such goods or services are sold and made available online, thus having to offer people some form of utility. The digital form of the product allows it to evolve and create personalized offers that can be tailored to users. Based on data showing what features they find valuable, it is possible to prepare updates that increase the usability of goods or services. Examples of digital products include website templates, social media platforms, e-books, search engines or audio files, but the list is definitely longer.